Medium Fine

the team

Jesse Barber
Jesse Barber
Co-Founder & Culinary Director

The French Laundry · Bouchon · The Tasting Kitchen · Dudley Market · Rustic Canyon Group

Jesse is a culinary operator who has spent his career running some of the most demanding kitchens in the country.

He has cooked at the highest level, built teams, directed operations, and developed the culinary and business instincts that come from twenty-five years working under that kind of pressure.

Medium Fine is the concept that reflects everything he has spent his career developing.

Ross Deutsch
Ross Deutsch
Co-Founder & CEO

This Guy Cooks · Kin Euphorics · Google

Ross has spent fifteen years building at the intersection of consumer technology and taste.

He started his career at Google, led cross-platform mobile development, and was part of the founding team at Kin Euphorics, the category-defining non-alcoholic beverage brand. He is a chef trained in Michelin-starred kitchens, and the founder of This Guy Cooks, a culinary platform reaching 20M+ people monthly across social media.

At Medium Fine he runs the operating tech and media engines that scale the model.

Chef Joe Fox
Chef Joe Fox
Exec Chef — FOXES

Funke · Felix · Bar Etoile · Rustic Canyon
Milo & Olive

Joe is a Los Angeles-trained chef whose cooking is grounded in seasonality, classical European technique, and a deep respect for ingredients.

He honed his craft across some of LA's most defining kitchens, drawing from Italian tradition, whole-animal cooking, and modern French precision to shape a style that is disciplined, ingredient-driven, and deceptively simple.

At FOXES, Joe turns his focus from scale to intimacy. The result is thoughtful, personal cooking that feels effortless, inviting, and quietly memorable.