A hospitality company,
built model-first.
Most restaurants are a chef's idea that grows into a company. We built the company first — entity, financial model, operating systems, and production infrastructure assembled before the first dining room ever opens.
FOXES — Santa Monica — Fall 2026. The proof.
A restaurant usually starts with a room and a menu. Then the room becomes a business, then the business becomes a company, then the company opens a second restaurant — if it gets that far. Most don't.
Every restaurant we open inherits an operating system on day one. Not just a kitchen, but an entire infrastructure — delivery, production, in-house media, a back office that leverages AI, not headcount.
We do all this because communities need places where people break bread. Restaurants like that have been closing. We're building a company that keeps opening them.
Multi-channel by design.
Neighborhood restaurants designed to last. The dining room is where the model becomes a room you can walk into.
Inspired by the food in our dining room, not bolted on after. A first-class delivery menu drawn from our seasonal rotating daily menu.
A shared backbone that scales what's already working — across every restaurant we open and every channel we feed.
Four years of photography and cinema-quality video production for the most recognized brands in food, now turned on our own restaurants.
FOXES
A neighborhood restaurant in Santa Monica, opening Fall 2026.
- Jesse Barber Co-Founder & Culinary Director
- Ross Deutsch Co-Founder & CEO
- Chef Joe Fox Exec Chef — FOXES
The model is what we're building.
The restaurants are how you'll experience it.
Our second location opens in 2028. The model proves itself by repeating.
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