Most restaurants are a chef’s idea that grows into a company. We built the platform first. The operating systems and production infrastructure, assembled before the first dining room ever opens.
A restaurant usually starts with a room and a menu. Then the room becomes a business, then the business becomes a company, then the company opens a second restaurant. If it gets that far.
We started from the other end. Every brand we run inherits the whole engine on day one: delivery, production, in-house media, and a centralized operating stack that runs the back office, not headcount. Ours, and the neighborhood’s.
We do all this because communities need places where people break bread. Restaurants like that have been closing. We’re building the platform that keeps opening them.
One production kitchen that cooks, sources, packages, and delivers for multiple brands at once.
Neighborhood restaurants lend their name and their menu. We run the production, with no kitchen for them to build and no staff to hire. They earn a royalty on delivery revenue.
FOXES, our own brand and the proof: a dining room that builds the brand, and a delivery business behind it.
Our films are produced in-house by This Guy Cooks Productions: four years of cinema-quality work for the most recognized brands in food.